Following on from my Brand Definition post, I wanted to take a look at defining your business in a quick and easy way.
Having sat next to many people recently who have asked "what do you do?" it made me realise how important it is for us all to have our answer as a secret weapon, ready to throw out there at any moment. Don't forget, even if the person next to you isn't your potential client/customer, doesn't mean they won't talk about you to someone who is. Make friends people, make friends!
Let's be it simple here. To get your quick answer you'll want to fill in the blanks below.
An example could be that you're an Interior Designer and you help companies to increase employee satisfaction by creating beautiful and relaxing environments.
Once you have your answer I recommend you take a look at my Brand Definition post as it's all about creating your brand story which will help you have more content about your business to use in your marketing campaigns.
I hope that you found this helpful and will be ready to answer the "what do you do?" question with a perfect streamlined answer!
As always if you have any questions, don't hesitate to contact me, either via email or via Instagram.