Sell Yourself by Solving a Problem
We all have those days where we can feel a bit icky when it comes to doing a big sales push but it's important to remember that your business is here to solve a problem, be it a small or large problem.
When working on marketing ideas it's important to start with the problem you're solving rather than the product or service you're pushing. Once you have this answer, along with your brand story, you'll really feel like you have the power to help people that need you.
To be able to solve someone's problem you want to show that you understand what issues they may be facing. For example on my consultancy page I have highlighted key problems that people might be having and how booking a target session call with me could help to resolve these issues. I've shown that not only do I understand the issues they may be facing but I've explained that booking a session with me will work towards solving these blocks. Having this outlook for your business is a really interesting way of marketing yourself. Stephen R Covey in his book "The 7 Habits of Highly Effective People" highlights many examples of people he worked with who were able to pitch new ideas to clients by purely showing they understood their client's way of thinking and explaining how they could help solve their problems.
Let's also look at this as an example, you're a graphic designer who specialises in creating brand logos. You realised that a lot of the clients you worked with never had AI or EPS files or their logos (which is super helpful to have when printing your logo), they also didn't have a monogram version to use in black and white situations. This is a problem you have already solved for many clients so you know there's many more out there who will also have the same issue. You could therefore use this as your problem solver when it comes to marketing your business. Not only do you shout about your interesting brand story but you talk about the problem you're going to solve for them, maybe a problem they didn't even realise they would have had if they'd gone with another designer.
So, I challenge you this month to truly understand the issues or problems your potential clients/customers may have and then make sure you market yourself with the answers to these. You can do so in your "about" page on your website, your social media posts, any print media you might do, etc.
Also go check out Janet Murray's Soulful Pr Podcast, she talks about this subject a lot too.