As I get older (I'm currently the ripe old age of 29) I have learnt to push away external pressures of life and instead follow my own vibe. This 'vibe' as I like to call it includes being mindful of my happiness, my health and my values. Don't get me wrong, it's not always easy but as I grow older I've been able to try harder to follow this.
After reading The 7 Habits of Highly Effective People by Stephen R. Covey I felt encouraged to write my own personal manifesto, something that I would follow in my daily life and within my business. I touched on this in my "taking time for yourself" post. Something that Stephen R. Covey encouraged was to visualise your funeral; a rather morbid thought but stay with me on this....... He said you should imagine key people in your life being at your funeral and talking about you. What would they currently say? What would you want them to say? Are you hard worker, a loving person, funny, kind?
Doing this exercise really made me think about my current values and if actually I was allowing others to see these in both my personal life and through my business. I would describe myself as a very passionate person about the environment, I have tried hard to reduce my plastic use since moving to Canada. Alongside this I'm also a vegetarian (for a multitude of reasons) but without peaching I like to educate people, when they ask, about the impact of the farming industry on the environment. Sharing my values about the environment is something I'm still working on. You can take a look at more of my business values by visiting my coaching page.
After also reading Tim Ferris' Tribe of Mentors I came across the section by Jérôme Jarre who discussed his thoughts on being involved in social media and how his values changed when he was promoting products he didn't believe in. He recommended people watch the documentary "The Century of the self". It was a real "hit home" moment for me as it discussed how Edward Bernays (nephew to Sigmund Freud) used his interest in how Hitler created a following and wanted to do the same but for "peace". This in turn became a creation of the first PR agency in America and with the use of psychology they encourage peopled to purchase products they didn't need. This very much hit home because not only do I have a deep understanding of psychology, after having studied it at University, I was once one of those people who used to marketing products to people that they didn't need or that were in fact bad for the environment. This was another reason that lead to me to create my own business so I could step away from this forceful world of marketing.
The reason why I created this post was essentially to encourage you to think about your values too and if they pull through into your creative business. Having these values open to the world will be another thing that sets you aside from other people in your industry. Not only that but they help your brand become more personal which in turns helps customers and clients to connect with you on a deeper level.
Learn more about creating a brand story in my FREE marketing course.
If you've never tried creating a personal manifesto before, definitely also give it a go as I feel this will help guide you with your values that will in turn trickle through into your business.