Today I wanted to chat about something that may seem a bit controversial in the marketing world, why I removed my Business Facebook page.
I'd been thinking about it for a while and decided to take a spoonful of my own medicine. I always promote that you shouldn't have a social media presence unless you can give it your true focus. With Facebook, I'll be honest, I was giving it 30% of my social focus. Now, don't get me wrong, just because I stopped using mine, doesn't mean you should necessarily stop using yours. What I wanted to talk about in this post is the importance of knowing where your focus is, where are your potential clients and that overall we only have so much effort to give. Where's the best place for you to put in that effort? Personally for me it was to move it away from Facebook and put more of my focus into Instagram.
Not long before I stopped my account I listened to Matt D'Avella's podcast with Hope Leigh, and Hope was talking about deleting your social accounts if you weren't using them to their potential. This, along with my previous thoughts enabled me to take that decision to cut it from my marketing.
I still have a personal Facebook account, which I hardly use for socialising (only to remind me of people's birthdays, please tell me I'm not the only one for this!?). I use Facebook more for the business groups and courses that I'm a part of, my favourite business group is Sarah Akwisombe's No Bull Business School
I can't deny how great Facebook can be, when I managed the marketing for a UK Shopping Centre, Facebook was a large source of footfall and sales; Facebook ads were amazing in bringing us a lot of attention too. For this reason I decided not to delete my account but to just privatise it to allow me in the future, should I wish to, use Facebook and Instagram advertising.
So right now, where are you with your social media presence? Are you on Instagram, Youtube, Twitter, Vero (Vero...where did that go?). Where does your audience hang out? You can read more about reviewing your audience in my blog posts "Your Audience, Who Are They?" and "Refresh - Audience". Be true to yourself, are you spreading yourself too thinly, will you benefit but cutting one of these accounts OR can you in fact find a way to provide more effort into these accounts so they are all getting a better percentage of your attention? It's all about what works for you and your business.
If you're interested in working together and to delve a little deeper into your marketing plans and where your business sits with your target audience, you can find out more about my packages over on my consultancy page.