Today I wanted to talk today about my tips in searching for a coach and a consultant. This is something I have done personally when searching for my own coach. It can sometimes feel a bit tedious when you're first starting out but once you find the right person, it'll all be worth it.
1. Work Out What Type Of Person You Need
First you want to work out if you're looking for a coach or a consultant. You can read more that in my previous post "What's the difference between and coach, consultant and a mentor" but to give you a quick summary, in my opinion a coach is someone who won't give you all the answers but they will help you as you workout your business journey and support you every step of the way. A consultant however is someone who has deep knowledge in a particular field and can provide you feedback on this within your business. They may or may not do the work for you but either way they will dip in and dip out as you need them.
Within my business I'm a mix of both creative coach and marketing consultant, I want to be able to support people with their marketing by giving my feedback and knowledge within their business as well as supporting them whilst they are on their creative journey.
2. Ask For Recommendations
Recommendations are great as this allows you to speak to people in a similar position to you who have already tried someone's services. Are you part of any business Facebook groups, if not, maybe join and few and ask people if they recommend anyone. A personal favourite of mine, in terms of business Facebook groups, is Sarah Akwisombe's No Bull Business School's. You should also ask people in real life too, you may be surprised to find out people you know already have a coach or consultant and would be more than happy to share their details.
3. Go Searching
It never hurts to do a bit of Googling yourself to see if there is anyone new online that you haven't yet been recommended. Search for terms such as "Creative Coach" or "Marketing Consultant". More than anything, just going through potential coach and consultant's websites will help you learn what you do and don't want from someone. The more you review the easier it will be to decide when you find the perfect person.
4. Delve Into Their Content
Once you've found a potential coach or consultant you want to know this person is going to be the right fit for you, so make sure you delve into their content and see what you think. Hopefully a great coach / consultant will have blog which allows you to read and learn about their knowledge into a particular subject, you'll get an idea of the type of niches they have (it might be with social media or with technical support, maybe it's broad and covers a large range of things). If they have a podcast, listen to that too, you want to make sure that you like the sounds of their voice (sounds weird but it's true), if their voice annoys you then you're going to be thinking about that the whole time!
For me I have blog post, audio recordings, social media presence and newsletter. These are all ways that I can interact with potential clients and for them to get to know both me and my teaching style better. My business is aimed at creatives who are looking for either creative coaching or marketing consultancy or both!
5. If You're Still Not Sure, Reach Out
It never hurts to reach out to a potential coach / consultant, they may offer a free consultation meeting or a call to allow you to get to know them a bit better. At the end of the day, you both want to make sure you're the right fit for each other so it's in both party's interest to confirm this.
I hope this post has helped you whilst you're on your journey looking for a coach or consultant. If you're interested in finding out more about the work I do, you can head over to my consultancy page.